Here's how I see it...
You know the stories that brought you to where you are – but you don’t necessarily know how to use those tales to their best advantage.
The way that a lot of us write web copy misses the real core, the heart, the emotion. People crave connection. In the fertility space they need it to survive.
What isn't working...
Words sell – but many business owners I work with tell me they don’t understand how.
But there’s not much in-between.
There IS a route to fruitful copy that I can show you – using your own words and without you having to study or become an expert in copywriting yourself.
Here's what I believe and what might help...
- People are looking for real connection.
- The fertility space is rich in deeply moving stories. It encompasses all that is most dear to us in our lives.
- There’s a lot of pain in the infertility space – but a lot of beauty too. That should be celebrated.
- You know who you are and what you want to do – but can’t see how to shape that into a story that attracts your people.
- We should trust fertility patients to know what is best for them and what exploits them.
- It’s okay to sell and promote your product or service if it is genuinely good and helps people.
- Good listeners are the most important people there are.